The truth about paying your dues and “getting lucky”

“Thanks for the offer, but I really just want to make it on my own steam.”
Have you ever heard that one before?
Better yet, have you ever felt like that or maybe even said it yourself? Ever feel that maybe you’d be abusing a relationship if you used it for a business connection?
It’s time to disabuse [...]

What promotion really is and how you can do it anywhere and everywhere

Promote : to help or encourage to exist or flourish
When you think of promotion do you automatically start thinking about advertising, posters or banner ads? Perhaps you think of sending out 1,000 pieces of direct mail or physically knocking on doors. Or maybe that hairy naked dude who stands on the street corner downtown talking [...]

Are you throwing darts at the right customers?

Disclaimer: The next sentence contains the “f” word.
This post is fucking brilliant.

There is a gigantic and almost universal mistake being made by salesmen, website owners, bloggers, ad men, affiliate marketers and probably even vegetables and fish. It’s going on right now in the world of business.
Here’s a little scenario. At the end of it is [...]

Consulting Case Study: How $19,000 becomes invisible

Question: If you were about to flush $19,000 down the drain, would you know it?

The question up there is a serious one. If there were a division of your company that brought in roughly $19,000 a month, would you keep it going? Shut it down? Would you even know it was pulling in that amount [...]