If I asked you to create a brand new working tagline for your business or service right now, what would you create? How would you write something meant for your special audience, that could pull in new customers? Do you even know what the heck I’m talking about?
Would it be something like Nike’s “Just Do It”? Or maybe something like Apple’s “Think Different”?
Honestly, hopefully neither.
“What?! Why are you bashing these famous taglines?” I’m not actually. They’re okay taglines.
For them. Not for you.
See, Nike launched their “Just Do It” campaign in 1988 when they were already doing nearly $900 million in business a year.
The internet climate kinda sucks nowadays, what with all the hate, political diatribing, and finger-wagging going on. Election years will do that.
In response I wanted to share a fun, innocent, and true story from my early life. Complete with crying, peeing myself, and the Karate Kid.
It has nothing apparently to do with anything. But then again it’s about the day I discovered what integrity was, so kind of has everything to do with everything.
What you’re about to read is actually the first chapter from my manifesto The Human’s Guide to Freelance Living, which I updated last year with a bunch of new chapters and illustrations.
Today’s post is a very personal case study about how I started selling my first infoproduct. My hope is that it inspires you and gives you an idea of how easy it can actually be for us “normal-sized” folks to start making money by creating and selling awesome things for people we care about.
Please note this is not a comprehensive step-by-step post on how to do infopreneuring correctly. That’s coming up soon…a fairly intense crash course on infoproduct creation and marketing.
For now, this is a small case study about how I personally got started with a simple product, how I basically did everything wrong, and still ended up taking a bath in large-denomination bills.
You’ve already followed all those productivity guru’s to-do advice.
You’ve got a hearty to-do list. It’s full of stuff you actually like to do and need to get done. Better yet you’ve even set aside some time to work on it all.
Then at the end of the day you look over the list…and every item is still unchecked.
Nothing has been done.
So you double down on your emotions, grit your teeth, and say “Dammit…tomorrow will be the day! For real this time.” Of course you said that yesterday too. And the week before.
What the hell’s the problem here?
You might be wondering how – or why – people discover you. Well, you can help them along that process.
I remember when I discovered Google.
It was back in the early days of Google, or so I thought. My sister hooked me up and said, “Have you seen that new Google site? It’s so funny looking.”
I didn't like it when I first saw it. Looked like it was put together in someone’s garage, so I didn’t quite trust it or think it would work. But then I started using it. It was fast. The search results were amazing. And the page wasn’t full of visual distractions like Alta Vista and other search engines at the time.