How to network without feeling like a dirty scumbag

Networking makes a lot of people feel dirty and arrogant. That’s because most people network like they are dirty and arrogant.
Which isn’t to say you actually are dirty and arrogant, but rather that your technique could use some polishing. Or maybe you really are dirty and arrogant. In which case using great marketing techniques won’t [...]

Are you throwing darts at the right customers?

Disclaimer: The next sentence contains the “f” word.
This post is fucking brilliant.

There is a gigantic and almost universal mistake being made by salesmen, website owners, bloggers, ad men, affiliate marketers and probably even vegetables and fish. It’s going on right now in the world of business.
Here’s a little scenario. At the end of it is [...]

What promotion really is and how you can do it anywhere and everywhere

Promote : to help or encourage to exist or flourish
When you think of promotion do you automatically start thinking about advertising, posters or banner ads? Perhaps you think of sending out 1,000 pieces of direct mail or physically knocking on doors. Or maybe that hairy naked dude who stands on the street corner downtown talking [...]

How to write a tagline way better than Microsoft

Microsoft proves why traditional marketing still doesn’t work

I can picture it now. It’s early morning and the marketing reps of Microsoft are gathered in a room to discuss the new tagline that will grace their commercials and billboards over the coming months.
The lights in the room are dimmed and there’s a PowerPoint slideshow glowing on [...]

How to Choose Advertising for Your Site, Part 7: Advertise Yourself

So far, this whole series has concentrated on advertising the wares and services of other people. With all that covered, there’s no reason we can’t now change tactics and be absolutely and totally selfish.
This following info is perfect for anyone wanting to bring more of their skills and passions into play and make some profit [...]

How to Choose Advertising for Your Site, Part 6: Don’t Settle For Average

What’s the last ad you remember seeing on the internet? Was it amazing? Did it stick in your mind or just sort of…vaporize into nothing? I’m almost willing to bet you can’t think of an ad that really set itself apart.
This is ad-blindness and it’s a well known phenomena. That’s why Super Bowl ads and [...]

How to Choose Advertising for Your Site, Part 5: Double Your Ad Income With Upsells

If the previous 5 parts of this series haven’t you made you some money, there’s something wrong. And if this one doesn’t make you even more money, it’s time to check right in to a funny farm. This is the simplest way to make money I know of. Far easier than stealing from a baby, [...]

How to Choose Advertising for Your Site, Part 4: Quantity vs. Quality

We’ve all seen those sites with a gazillion advertisements. The big fat ad in the header, eight more in the sidebar, Google Adsense sprinkled throughout the posts. Ever wonder if that site’s pulling in good cash? Possibly. But they could be making even more by reducing the amount of ads on their site.
That’s what [...]

How to Choose Advertising for Your Site, Part 3: Don’t Stray Too Far

In this third part of our advertising series, we’re going to discuss something that could help you both select great advertisements and make some great cash while you do so.
In fact, if you read between the lines, you’ll see in this post some of the “secrets” on how to become an effective affiliate marketer, consultant, [...]

How to Choose Advertising for Your Site, Part 2: Annoyance Factor

In Part One of our How to Choose Advertisements for Your Site series, we talked about Quality Control of ads and how they mesh with your site. While the ideas in that post go along well toward achieving today’s topic as well, there’s still more to say about it. And that “it” is: how not [...]