Category Archives: Business Essentials
Giving people what they want
If you’re confused about the success of your landing page, squeeze page, your ebook sales, click-through rates, SEO, CRO, percentage of sign-ups, new RSS subscribers, unsubscribers to your newsletter, bounce rate or virtually any other metric that touches upon human attention, tattoo this to something close by: People are looking for stuff. Just help them [...]
How Do You Fix it When You Utterly Screw Up Your Business and Lose Customers?
This week I’m going to be answering another question from an anonymous reader. I think the question says it all, so here it is: “I was wondering what your thoughts might be on my particular story. I started selling my artwork online last summer, using a venue in which I bid on requests for custom [...]
How Much of Your Personality Should You Show, and How Will it Affect Business?
I love Ye Olde Readers here at Ignite. And I love you because you ask me questions and give me stuff to write about, which means I don’t have to spend 60 hours trying to decide on a topic. Which is good news, ‘cause this week my topic was gonna be “101 uses for the [...]
Dear A-Hole: Someone stole my shit. I must be famous.
A little while ago I wrote a book about freelancing. It has been downloaded a few thousand times and is still, despite being a couple years old (update coming soon), earning me nice comments and being spread around amongst friends. And possibly enemies. I like that. What I don’t like so much is that someone [...]
Forget what you want to be. What do you want to have?
“What do you want to be when you grow up?” You’ve maybe been asked that question a few dozen times. For parents and teachers and career counsellors, this is a pretty standard question. Too bad we so often can’t answer it. These well-intentioned folks ask you what you want to BE so you can figure [...]