Why people are unfollowing you on twitter

In which Charlie reveals why people might be dropping you from their Twitter lists like you’re a poisonous puffer fish coated in hot lava and rabid Saint Bernard slobber.

I‘m sure there are an infinite number of reasons why people might choose to drop you from their Twitter lists. I’m sure someone, sometime, with no thought [...]

Consulting Case Study: How $19,000 becomes invisible

Question: If you were about to flush $19,000 down the drain, would you know it?

The question up there is a serious one. If there were a division of your company that brought in roughly $19,000 a month, would you keep it going? Shut it down? Would you even know it was pulling in that amount [...]

What promotion really is and how you can do it anywhere and everywhere

Promote : to help or encourage to exist or flourish
When you think of promotion do you automatically start thinking about advertising, posters or banner ads? Perhaps you think of sending out 1,000 pieces of direct mail or physically knocking on doors. Or maybe that hairy naked dude who stands on the street corner downtown talking [...]

What a Lousy Blackjack Dealer Taught me About Customer Service

Mini-lesson for those who don’t want to read the whole post: “You probably should have read the whole post.”
I sat down at the Blackjack table, pulled out a $20 and stuck it on the velvety green tabletop for the dealer to change. He gave me four weathered $5 chips, then neglected to wish me [...]

There are Only Four Business Styles. Which is Yours?

Your customer has money and you want it.
You have a service or product for sale and your customer wants that.
Somewhere between those two is a seemingly delicate balance of who delivers what and for how much money. I say a “seemingly” delicate balance because in truth there’s only one way to intelligently run your [...]

Anti-GTD advice: Managing your email and good customer service

You may be productive but your customer service blows
I don’t check my email every hour or four as GTD specialists seem to recommend.
I never check it at all because my email is always up and it checks itself every minute. I use the Gmail/Google Notifier combo and when someone writes, a little window pops up [...]

How to get testimonials from your clients

In a recent post I discussed the need for testimonials, but I think I should cover how you might go about getting them.
Although I haven’t been using them long, since I started requesting them I’ve never been refused a testimonial. That has a lot to do with the outcome of the project obviously, but it [...]