Category Archives: Making money
Giving people what they want
If you’re confused about the success of your landing page, squeeze page, your ebook sales, click-through rates, SEO, CRO, percentage of sign-ups, new RSS subscribers, unsubscribers to your newsletter, bounce rate or virtually any other metric that touches upon human attention, tattoo this to something close by: People are looking for stuff. Just help them [...]
Aesthetics – Because People Do Judge by the Cover
Dude comes to pick up your daughter for the prom in a rusty old jalopy. When he opens the car door a noxious plume of smoke pours out. When the smoke clears you see he’s wearing cut-off jean shorts and a plaid shirt with no arms. Dude may be the next Einstein or Newton, but [...]
Why we need you
Can you imagine what the world would be like if I personally wrote all the books, composed all the music and designed everyone’s clothes? And what if every restaurant only served food I’d cooked from recipes of my own creation? I assure you, it would be Hell for everyone, especially me. That’s exactly why we [...]
7 ways to turn nibbles into bites and land more clients
New client emails hit my mailbox pretty much every day. These are people needing websites, ebook designs, consultations, etc. I maintain a pretty strict (that does not mean “no fun”) policy of how I treat these leads and try to turn them into paying gigs. Over the past couple years, I’ve developed what I think [...]
My biggest and most important business “secret”
Somewhere at the bottom of any money I’ve made as a business owner… Somewhere at the heart of any service or product I’ve launched… Somewhere in my refusal to work with some people and literally beg to work with others… …is this one thing. This is my secret. This is how and why I make [...]
