How to network without feeling like a dirty scumbag

Networking makes a lot of people feel dirty and arrogant. That’s because most people network like they are dirty and arrogant.
Which isn’t to say you actually are dirty and arrogant, but rather that your technique could use some polishing. Or maybe you really are dirty and arrogant. In which case using great marketing techniques won’t [...]

Are you throwing darts at the right customers?

Disclaimer: The next sentence contains the “f” word.
This post is fucking brilliant.

There is a gigantic and almost universal mistake being made by salesmen, website owners, bloggers, ad men, affiliate marketers and probably even vegetables and fish. It’s going on right now in the world of business.
Here’s a little scenario. At the end of it is [...]

What promotion really is and how you can do it anywhere and everywhere

Promote : to help or encourage to exist or flourish
When you think of promotion do you automatically start thinking about advertising, posters or banner ads? Perhaps you think of sending out 1,000 pieces of direct mail or physically knocking on doors. Or maybe that hairy naked dude who stands on the street corner downtown talking [...]

How to write a tagline way better than Microsoft

Microsoft proves why traditional marketing still doesn’t work

I can picture it now. It’s early morning and the marketing reps of Microsoft are gathered in a room to discuss the new tagline that will grace their commercials and billboards over the coming months.
The lights in the room are dimmed and there’s a PowerPoint slideshow glowing on [...]

The “secret” of lasting web traffic

If this post teaches you anything, I’d be very very surprised

The most important element in getting lasting web traffic…
I’m gonna tell you what it is even though I guarantee you already know it.
And, no, it’s not nude celebrity pictures or videos of Britney Spears accidentally hitting her baby with a tire iron.
Okay, I admit it, [...]

The Internet. Now with Tartar Control.

I think every time I buy toothpaste I buy a different type. I can’t remember from tube to tube which brand I owned before, so every time I go to the market I have to look at 120 boxes all over again.
Every single time.
In fact, the only specific tooth product I can think of at [...]

Girl Scout Marketing

Peruse the Marketing section of your local bookstore and you’ll see a lot of titles and some unusual pairings. Guerrilla Marketing, Punk Marketing, Pyro Marketing…the list goes on.
These are not bad books and if they were I wouldn’t say so, at least not now, as this post is not intended to be a review. I [...]