Some poor schmuck just lost $77

I just passed up buying a $77 ebook. The funny thing is I really wanted it.

I still do. The sales letter made the book look very interesting and I might have learned something from it had I bought it.

But I didn’t and the reason why is because the sales letter was full of mistakes, punctuation errors, misspellings and awkward grammar.

What’s sort of interesting about this is that the “sales” part of the sales letter was great. The AIDA (Attention, Interest, Desire, Action) formula was in place. All the bullet points were great. It told me a story and sucked me right in. And even though I figured it was just like the other 4,239,123 ebooks that were published today, I still wanted it.
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How to Make Your Writing More Visually Appealing

If you use the tips in this post you’ll see a rise in the amount of time people stay at your site. Guaranteed.

Writing well is important, but so is dressing up your writing so it looks good.

Even if your writing is Shakespearian in quality if it looks too clunky it may not be read at all. Huge chunks of unbroken text just look too scary, too long, too hard to read.

Online, most people read by scanning. Our eyes hop from headline to headline, to a word in bold, to an image, to a bulleted list, etc.

This document was written to help you make your writing look more appetizing for those who scan. If you’ve put in the work to write something, you better make sure it gets read. Here’s how you do so.
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