Guidelines for selecting advertising for your site
1. Don’t reduce the quality of your site
This is a first on the list for good reason. Your site is your home. It’s your business. It’s a representation of your personality and professional appearance. In some cases it’s your livelihood. Don’t muck it up with ads that are hideous. Destroying a gorgeous site with some awkward ads for $40 a month is simply not worth it.
In this case “hideous” means:
- Ultra flashy
- Full of talking or sound effects
- Unnecessarily sexual
- Highly animated
A couple words about that list: talking ads and sound effects. First off, any site that has sound on it that automatically plays once the page loads should be burnt. Okay, so you can’t really burn a website, I know. It was just a suggestion. It’s alright to have sound on your site, but it shouldn’t play until your user clicks something and gives it permission.
Automatically playing sound is rude as hell. And it’s distracting. And it’s dumb. If I visit your site and some random voice starts yelling at me telling me I just won a new iPod, I’ll jump to crazy conclusions. The first being that you’re really hard up for some extra dough and probably aren’t very good at what you do. Not a fair assumption probably, but annoying sites do that to me.
Secondly, that’s just bad advertising. Ads like that don’t work, which means before long the ad will be pulled and you’ll lose ad dollars and possible affiliate income. Don’t do it.
As to the “unnecessarily sexual” point, that’s a judgment call, really. I can’t tell you what’s right for your site until I see it, but it’s a good bet that a lady with her boobies showing isn’t going to help you sell more product. Unless you’re selling bikinis. But not if you’re selling, say, lawn mowers. Unless they’re marital-aid lawn mowers. But I’m not really sure anyone has cracked that market yet. Just a thought.
This genius disguised by utter madness will continue in Part 2. You don’t want to miss it, so Subscribe Now!Posted: Saturday, July 12th, 2008