If the previous 5 parts of this series haven’t you made you some money, there’s something wrong. And if this one doesn’t make you even more money, it’s time to check right in to a funny farm. This is the simplest way to make money I know of. Far easier than stealing from a baby, without the guilt and feeling like a loser. Not that I’d know.

Guidelines for selecting advertising for your site

5. Be helpful and make more cash through upsells

Let’s define our terms here. An upsell/upsale is a purchase made for auxiliary or secondary items or services. If you’ve been to McDonalds, or any restaurant really, you know what I’m talking about. In the restaurant business drinks and desserts are considered upsells to the entree. Super-sizing is another example. It’s a way for businesses to squeeze a few more pennies out of proven customers. It works. In fact, some business operate solely on the “bonus structure” afforded by back-end sales.

Advertising associated products or services to your own is a brilliant way to make some more cash and I highly recommend it.

How do you find such good upsells? Well, think about your customer. What does he need? If you sell him a website through your site, he needs somewhere to host it, right? So advertise hosting. He may need some content written or a book about SEO techniques. Those would be fitting advertisements for your site.

If you run a site about fishing, your customer needs bait, equipment, a boat and a boat trailer. He may even need some extra cash or luxury time, so ads about retirement, making money and vacation rentals might even work.

If you run an educational site on any topic, you can sell courses, instructional DVDs and books, seminars, consulting, etc.

It also often happens that in any particular niche of which you’re part, you’ll get asked a lot of similar questions over and over. This a great opportunity to find out what you should be advertising.

The web design/hosting pairing is a great example. People make the assumption that web designers know about hosting. Generally this is true. So instead of taking time to individually answer the same question dozens or perhaps hundreds of times, just put up an ad that says, “Hey! Here’s your solution for hosting!” It cuts down on extraneous emails, pulls in ad dollars and will make you some affiliate income as well. Brilliant.

The genius of this is also that your audience, by virtue of asking questions and being part of your niche, has already proven itself to be interested in your wares. Interested parties are the one’s who spend money.

Corporations spend a ton of money surveying people to find their potential customer-base and here you are using your site to do it for free. Take advantage of it and make some smelly cash.

Wow. Part 5 is finished. Two more to go. We might actually make it through this series! Subscribe now to watch me prove myself wrong!

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