So far, this whole series has concentrated on advertising the wares and services of other people. With all that covered, there’s no reason we can’t now change tactics and be absolutely and totally selfish.
This following info is perfect for anyone wanting to bring more of their skills and passions into play and make some profit off them. It’s also great for any jack-of-all-trades folks who are multi-talented and an absolute necessity for anyone with more than one website. You’ll see…you’ll dig this.
Guidelines for selecting advertising for your site
7. Advertise your own services
I’m a huge fan of this. If you have more than one website or offer a variety of different services, why not advertise them on your own site? You obviously won’t be making ad-revenue off it. Unless you’re really weird and pay yourself for it. But you might well increase your income by letting your visitors know what else you can do for them.
I’ve actually got a new consulting service I’m rolling out at Charfish over the next couple weeks that I’ll be advertising here. And why not? You might never had heard of it otherwise.
This also works because it’s YOUR site and you know best what works for it. You can design the ad, write it and even place it in accordance with data you’ve acquired simply by running your site and interacting with your visitors.
We mentioned in a previous post that you’re going to learn a ton about the interests of your readers simply by observing which parts of your site get the most attention. Are the comments on one topic overwhelming in number or activity? Are there questions you find yourself answering over and over for your readers? Those are the areas where you could create a product or service to answer the call and end up making a killing off it.
Well, that’s it for our advertising series and I hope it’s been of some help to you. A lot of it is commonsense, so if you were saying, “Well, yeah, I knew that already” as you were reading, that’s probably a good thing.
It’s over to you now, gang. I’d love to hear your experiences with what’s worked or not for you. Feel free to link to winning and losing ads in your comments. I won’t consider it spam unless, you know, it really is spam.
Just because this series is over doesn’t mean I’m done writing, you know? Why not subscribe now so you can be updated when I roll out the other stuff I’ve got up my sleeve.Posted: Sunday, July 20th, 2008