Industriousness, fat cash and you. Oh, and not being an idiot if you work in payroll.

Welcome to part one of Ignite Living’s “Why You Owe it to Yourself to be an Entrepreneur” series. In this series we’re going to explore…guess what? That’s right. Why you owe it to yourself to be an entrepreneur.

igniteDailyGrind

We’re gonna start this series off with a subject that’s very close to our hearts, stomachs and landlords: money.

If I were to give my top two reasons for becoming an entrepreneur, the first would be freedom and the second would be money.

Now, how much money you make as an entrepreneur will mostly be in ratio to your industriousness, marketing ability and many other factors, so it wouldn’t be fully truthful for me to say all entrepreneurs make more money.

However, the potential for you to make sick amounts of cash is much higher as an entrepreneur. And I can illustrate this by telling you a real-life story that is entirely not even a lie. About me. In my old corporate job. At a HUGE company that I guarantee you’ve heard of, from which you’ve bought stuff and which should have known better.

Corporate suckiness

Back when I was in the corporate world, I out-produced my quota by double. I’m not patting my own back. It’s just the job was easy and I was antisocial and never once left my desk ever, hence production. After the third year of doing this, I asked for what I thought would be a fitting raise and was given the awesome response of “no.”

I wanted to know the reason for that so I asked, “What’s the reason for that?”

My pay, I came to learn, was actually part of a complicated mix of factors, most important of which was how long I’d been at the company. Having been there for X amount of years, I’d make X amount of money. Then later, when I’d been at the company for Y years, I’d be making Y.

Yay. Worst. System. Ever. Gotta love the Old People Win and Young People Get Screwed System of Rewards and Penalties.

Posted in Business Essentials, Making money | 6 Comments

Your money, voodoo and the leprechauns

IgniteLiving-Image-Prep
We’ve just ushered in 2009. We’ve got electric cars, skyscrapers and the ability to urinate while floating around in outer space. I mean…we’re like crazy techno freaks now.

So it struck me as sort of odd the other day when someone said to me, straight to my face, while looking in my eyes, “Money hates me and avoids me.”

I laughed hysterically for a while until I realized the person wasn’t laughing along with me and was actually quite serious. So I had to cover up and say, “Oh! Ahem…excuse me…that’s, uh…my allergies.”

“Allergies make you laugh at people?”

“Uh…it’s a…pollen…thing.”

While choking back more laughter, I had to struggle my wits around the statement.

“Money avoids me.”

Despite our ability to split atoms and walk on the moon, there’s still this odd voodoo/mojo/magic/aura/mumbo-jumbo thingy about money and how it comes and goes. Or fails to do so, for the less fortunate.

Well, I took it upon myself to do some ultra-scientific tests about money, how it works and how it gets from one place to the other. Preferably your hand to my wallet.

The Truth About Money

Seriously now. As we all embark (or wish to) upon business and life, the first thing we need to do when it comes to making money is banish the thought that it’s not ours, that it somehow avoids us and that we don’t deserve it.

People are afraid to even dream about hoping to commence upon considering the possibility that they may, someday, if the stars align, start a business. They worry, first, that they may fail. That worry is at partially based on a false idea that money is somehow self-motivated and out of one’s control. Like money is out there and just chooses to grace Company A with profits and inversely …

Posted in Making money | 3 Comments

What is life?

“Do you think I’m weird?”
“Definitely.”
“No, man, seriously. Am I weird?”
“Yeah, but so what. Everybody’s weird.” – Stand by Me

lifecollage

Life.

You’re late for work one day. Your car breaks down. You get fired. You find unexpected money somewhere. Someone surprises you with a gift. You surprise yourself with your own integrity. You stand up for a weakling. You get punched in the face in front of thousands of people, maybe even for standing up for a weakling. You make a great new friend. You lose a friend. You fall in love. You get dumped flat out. You discover a new author that changes your world. You discover you can actually cook. You enjoy a long span of great health and vitality. You puke your guts out. You get really hungover and vow to never drink again. You drink again. You take your first vacation in years and end up wishing you were back at home, being productive. A secret admirer leaves flowers on your doorstep.

Life.

Don’t think too hard about it. You can drive yourself nuts and get awfully introverted trying to find why these particular bells are tolling for you.

Funny thing is, I’m not so sure there’s anything profound to figure out anyway.

These are the rewards and payments for living life.

Play hard. Get hurt. Fall in love and get your heart broken. Make some money with your own good work. Take a chance and fail. Be ethical, even when it’s uncool and people call you “sissypants.”

You’re alive.

Posted in Happy Living | 7 Comments

Consulting Case Study: How $19,000 becomes invisible

Question: If you were about to flush $19,000 down the drain, would you know it?

stats

The question up there is a serious one. If there were a division of your company that brought in roughly $19,000 a month, would you keep it going? Shut it down? Would you even know it was pulling in that amount of money?

I would hope so, but on a recent consult I found the same old huge glaring omission that I find with pretty much any individual or business person I talk to. I tell you, I’m about to hire a guy to carve these into stone tablets for me. Or one of those chainsaw artists. He can carve up my couch to read:

  • Some people have no clue how their business is really doing.
  • Some people have no clue how to keep and use stats.
  • Usually these are the same people.
  • Stats? We don’t need no stinking stats!

    I can tell you from first-hand experience exactly what happens pretty much any time you ask an individual or business person for his stats.

    “Show me your stats, please,” you say.

    “….,” says the guy.

    “You know,” you say again, after a long pause, “statistics.”

    “Statistics?” says the guy.

    “Yeah, stats you know. Up. Down. Sideways. Graph paper sort of thing.”

    “Oh, yeah. We don’t really have time for that here,” he says, all puffed up with pride.

    “Totally,” you say, “I understand. Must be pretty time consuming walking around with that paper bag over your head.”

    Posted in Business Essentials, Making money | 11 Comments

    What promotion really is and how you can do it anywhere and everywhere

    promote
    Promote : to help or encourage to exist or flourish

    When you think of promotion do you automatically start thinking about advertising, posters or banner ads? Perhaps you think of sending out 1,000 pieces of direct mail or physically knocking on doors. Or maybe that hairy naked dude who stands on the street corner downtown talking religion.

    Those things are promotion in a sense, yes, but that’s also sort of a shallow view of it and lacks an incredibly important element. And this element, let me tell you, can make you sick amounts of money and teach you that promotion can be done anywhere and always. Actually, scratch that “can”. You ARE engaged in promoting always and everywhere.

    Promotion is making something known AND well thought of.

    People tend to think promotion is just getting the word out, but is not enough. The word has to be acting to your benefit.

    Promotion has to further your cause, not just garner attention. Any freak can get in the newspaper, but not every freak is doing real promotion.

    Posted in Business Essentials, Getting Traffic | 9 Comments